The best you can be is – to be yourself. That's why we focus on a thoroughly honest denim philosophy with genuineness and originality at the forefront. We want to make sure that people always feel that they are holding an honest product in their hands. There is a reason why "true denim" is closely connected with us and firmly rooted in our philosophy.
True is MUSTANG
True is denim
True is innovation
True is heritage
True is reliability
True is personality
True is trust
We always give our best, because our customers are our priority. All of our customers deserve a high-quality and well-designed pair of jeans that fits them and makes them feel comfortable. We want our customers to feel understood by us and know that they are in good hands. This thought drives us every day, in every business area.
As a reliable partner, we handle relationships in an honest and trusting manner on an equal footing. We are aware of the trust placed in us and treat it with respect. We aspire for both sides to profit from the partnership.
Customers deserve a product that benefits from years of experience in jeans production and ongoing innovation. MUSTANG develops, produces and distributes premium jeans at mid-range prices. We make sure that our jeans are an excellent fit. Our passion and denim expertise are reflected in every one of our products. This is why we have stood for excellent quality for over 80 years. Customers can rely on and trust our brand and our products.
Our stores are a mirror for our brand, because stores are the place where customers experience our products. A good product range and appealing and authentic presentation make our customers feel comfortable and well advised in our stores. That's why customers always receive professional, honest consultation from us. We provide this through our expert, friendly and highly motivated sales team who bring our brand's philosophy to their work in our stores with enjoyment and enthusiasm.
We are a responsible company and aim to live out this attitude every day. That's why topics like sustainability, transparency and product quality have top priority. However, donating to charity, voluntary activities and humanitarian assistance are not just a form of publicity for us. They are our honest effort to give something back with the resources available to us.
Our employees are our most valuable asset. That is why we always treat them with honesty, responsibility, reliability, appreciation and respect. We create an environment in which every employee can contribute their skills and ideas, and where they can develop and contribute to the overall success of the company.