About Us

We have always been pioneers.
Turning simple ideas into new opportunities.
We believe that clothes should make a statement.
That everyone should be free to choose. And that nothing should stop us from doing things our way.
That’s true freedom.
That’s our brand.
We believe that the future belongs to those who are true. And that our future is only just beginning.

Values

Pioneering spirit

We shape our future! Determined and courageous. Pioneering spirit stands for our origin:
The first European denim brand. In the future, Mustang will continue to stand for entrepreneurship as well as the courage to break new ground and create sustainable, unique products.

Heart and Soul

We inspire people! Honestly and passionately. Heart and soul stands for the joy with which we inspire our customers day after day with our brand and our products. We remain true to ourselves in the process.

Can-do

We are enablers! Creative and tireless. Can-do stands for our unconditional will to succeed. We are masters of our craft and pursue our goals with intellect, perseverance and pragmatism.

We stand up for each other! Unconditionally and honestly. "Us" stands for our cohesion and loyalty. We keep our word. Through diversity and openness, we promote trusting and appreciative cooperation. Our origins and history are important to us, ground us and give meaning to our actions.