Goals

We are working towards clear goals.

Product

What we have achieved:

Cotton accounts for almost 90% of the total fibers we use. As of 2022, 80% of our cotton is sustainably sourced (Better Cotton or higher certificates).

What we want to achieve:

What we want to achieve: From 2023, we want our cotton to be 100% sustainably sourced (Better Cotton certified or higher).

What we have achieved:

As of 2022, synthetic fibers account for less than 10% of the total fibers we use.

What we want to achieve:

From 2025, we want to replace more than half of our synthetic fibers with sustainable synthetic fibers. These will include regenerated cellulose fibers, such as lyocell or viscose, and/or recycled synthetic fibers.

Animal welfare

What we have achieved:

In 2019, we adopted our animal welfare policy. We protect animal rights by only using animal-based fibers and materials that are responsibly and ethically sourced.

People & Planet

What we have achieved:

As of the second quarter of 2020, we work solely with certified suppliers.

What we want to achieve:

From mid-2022, we want customers to be able to recycle garments in our stores as a means of fostering a circular economy.

What we have achieved:

As of the second quarter of 2020, our manufacturing and finishing processes are 100% free from any of the substances on German Fashion’s Restricted Substances List (RSL).

What we want to achieve:

By 2025, we want to use LED lighting and renewable energy sources in our stores and branches.

We want to do more and are working on defining further concrete goals.
We are currently working on making our manufacturing and finishing processes more environmentally friendly, using certified wool, achieving complete traceability throughout our supply chain and time frames for achieving climate neutrality.