Brand Portal
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People & Planet

True Responsibility

We want to leave a beautiful world for future generations.

From cotton plants to cotton pants, we want every step of our production process to be fair, sustainable and environmentally friendly. At the heart of this are people. We respect each other and ensure that human rights are maintained throughout our supply chain. This of course includes looking after the planet and conserving resources.
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Social standards

We are committed to ensuring good working conditions and social standards throughout our value chain.

We are part of amfori BSCI in order to better monitor and improve the social performance within our supply chains. We endorse the eleven principles of the amfori BSCI Code of Conduct and recognize that improving working conditions in our supply chains is a necessity for the overall resilience and performance of our business.

Amfori BSCI Code of Coduct

We only work with suppliers that comply at least with BSCI, Sedex or SA 8000 standards.


We are working on reducing greenhouse gas emissions. Shipping from our online store is 100% climate neutral. We use DHL GoGreen, which offsets transport-generated carbon emissions by investing in internationally recognized climate protection programs. Currently, 65% of our store and wholesale deliveries are climate neutral.

Our freight forwarders are working to reduce their carbon emissions by optimizing routes or using electric vehicles or trucks running on liquefied natural gas.

Sustainable headquarter

Sustainability affects every aspect of our lives. That is why we are working every day to reduce our environmental impact.

At the beginning of 2020, we moved into our new corporate headquarters in Schwäbisch Hall. There we use electricity from 100% renewable energy sources. We furthermore converted all our lighting to LED, effectively reducing our electricity consumption by close to 40%.

We support e-mobility and provide electric vehicle charging stations on our company premises. Our corporate headquarters are centrally located and easily accessed by public transport. We subsidize the monthly tickets of employees who take the bus or train to work.

We use sustainable office materials and have switched to water dispensers with glass bottles so that our everyday lives are even more resource efficient. We use Ecosia as the default search engine on all our laptops and computers. Ecosia devotes 100% of its profits to supporting climate projects and at least 80% to financing reforestation projects.

We only use fair-trade coffee in our corporate headquarters. Our vending machines are stocked by a regional supplier.

Are you part of our 
sustainability story?