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Brand

Mustang stands for freedom - for independence and self-determination. This mission statement is firmly anchored in our history and the origin of our brand. Mustang's personality is based on this guiding motif: We are natural - true. We are connected and enjoy being together. We are full of life and go through life with fun and joy.

The idea of freedom is symbolized by our icon, the Mustang horse. Our identity is reflected in our overall communication and translated into our visual language. We awaken emotions and longings.
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Campaigns

We show the real, authentic moments. With real characters who experience their mental freedom and connection with great joy.
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