Mustang stands for freedom - for independence and self-determination. This mission statement is firmly anchored in our history and the origin of our brand. Mustang's personality is based on this guiding motif: We are natural - true. We are connected and enjoy being together. We are full of life and go through life with fun and joy.
The idea of freedom is symbolized by our icon, the Mustang horse. Our identity is reflected in our overall communication and translated into our visual language. We awaken emotions and longings.
Relaxed, casual, free and comfortable - that's how Mustang's collections can be described. Four collections a year with ten delivery dates are complemented by a licensed portfolio of shoes, socks, bags, belts, leather jackets and bodywear.
We show the real, authentic moments. With real characters who experience their mental freedom and connection with great joy.
Brand campaign fall 2022 – Moments of true freedom
We believe that clothes should make a statement and that everyone should be free to choose. And that nothing should stop us from doing things our way. We define freedom, personal, individual and independent of time and place, in a new way: freedom as a state of mind! Everyone is able to experience real moments of freedom everywhere and at all times, because true freedom originates in the heart.