We joined Better Cotton in December 2020. Better Cotton is the world’s largest cotton sustainability program. It aims to support cotton communities while protecting and restoring the environment. Better Cotton trains farmers around the world in more sustainable farming practices. These include maintaining soil quality, and reducing water consumption and the use of harmful chemicals. In addition, Better Cotton advocates for the rights and welfare of cotton farmers. Better Cotton is kept separate at farm – and gin-level, but it is blended with conventional cotton at the spinning mill. This is known as the mass-balance system and it enables sustainable cotton to enter the supply chain faster.