Cotton is our most widely used fiber. However, the resource-intensive cultivation of conventional cotton has a massive negative impact on the environment and the people involved in the production process.
That's why we switched completely to sustainable* cotton (*Better Cotton or higher certified, for example organic cotton) at the beginning of 2023.
We have been part of Better Cotton
, the world's largest cotton sustainability program, since December 2020. Better Cotton supports cotton communities while working to protect the environment and promote its regeneration. The initiative trains farmers around the world in more sustainable farming practices. In addition, Better Cotton advocates for the rights and welfare of cotton farmers. Better Cotton uses a mass balance system, meaning cotton is combined with conventionally grown cotton in a complex supply chain.
In 2022, we went a step further and had our entire supply chain certified by Control Union for the Organic Content Standard (OCS) and the Recycled Claim Standard (RCS). The seals enable us to record the content and quantity of organic or recycled cotton in a final product and to track the raw material from source to end product.