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True Denim

We want you to feel comfortable inMustang.

This includes not only a beautiful design and a comfortable feel.
We care about more: the sustainability of your Mustang product.
We know that every single fiber, every selected fabric has a direct impact on our environment. That is why we are gradually converting our materials.

In the future, more and more sustainable, certified organic and recycled fibers will be used in our products.
By carefully selecting all other ingredients, such as zippers or buttons, we further reduce the impact on the environment.
Based on our Animal Welfare Policy we follow strict principles on animal welfare and use more and more certified materials here as well. For your good feeling - and your good conscience.
0
million liters of water
have been saved thanks to our Better Cotton sourcing¹
0
kilograms pesticides
are estimated to have been avoided in 2022¹
0
thousand euro
in additional profits for Better Cotton farmers²
0%
of all our products
containing cotton were sourced as more sustainable cotton (Better Cotton³ or higher certified)
¹ Estimated figures from Better Cotton for the year 2022

²  Better Cotton farmers experience profit increases for a variety of reasons, typically due to higher yields and/or optimised use of inputs (such as irrigation water, pesticides or fertilisers).

³ Better Cotton is sourced through a mass balance system and is not physically traceable to the final product. 1 Estimated figures from Better Cotton for the
year 2022.

Textile fibers

Textile fibers can be divided into two groups:

Natural fibers

0%
0%

Synthetic fibers

Measured in terms of our total fiber volume, we use natural fibers in around 90% of our product.
Natural fibers include plant fibers and animal fibers. They consist of naturally occurring, renewable raw materials.
Since 2023, we have switched completely to more sustainable cotton (Better Cotton or higher certified).
Cotton
plant based
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Linen
plant based
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Hemp
plant based
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Wool
animal
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Measured against our total fiber volume, we use synthetic fibers in around 10% of our products.
In the case of synthetic fibers, a distinction is made between those of natural origin (from naturally occurring, renewable raw materials, e.g. wood) and synthetic origin (from non-renewable raw materials, e.g. petroleum). 
From 2025, we aim to use more than 50% synthetic fibers of natural origin or synthetic origin recycled.
Viscose
natural origin
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Modal
natural origin
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Lyocell
natural origin
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Polyester
synthetic origin
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Polyamide
synthetic origin
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Transport

We want you to be able to make a conscious decision. That's why we already inform you about the sustainability features of your product directly on the hangtag. You will also find this information on the Care Label and in our online store.
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